the truth is data is king!
No matter how beautiful your mailpiece is, or how clearly stated your digital message is, if the right people aren’t seeing it, you are wasting your time and money.
Contacting new or previous customers is easier with True Marketing!
Targeted Lists
Do you know who your ideal client is? I can help you determine the audience that matches with your mission or business.
- Consumer Lists (B to C): If your targeted audience is residential or consumers, I can filter through numerous demographic criteria that match your ideal prospects the closest.
- Business Lists (B to B): I can help you find the best business lists for your ideal audience by filtering through numerous firmographic criteria, which matches your targeted client base
- Specialty Marketing Lists: Become top-of-mind to prospects who have just experienced a specific life event by having them identified on a weekly or monthly basis. I will put you in front of them when they are most likely to need your services.
Data Hygiene
As a self-confessed “Data Geek,” I know that keeping your data clean, current, and formatted properly is crucial to ensuring your message reaches the right people. Correct data also reduces waste in your marketing budget by eliminating addresses that are no longer in your area of outreach.
These are just a few ways I can help to keep your data in top condition:
- Identifying incorrect address formatting.
- Identifying people who have filed a Change of Address notice with the USPS or other industry partners.
- Identifying duplicate records in your database.
- Removal of records that may be defined in another database.
- Removal of records found in Do-Not-Mail, deceased, or incarcerated persons lists.
